Ziffi Blog
Winning in agentic commerce.
How shopping is moving into AI conversations, and what to do about it. Field guides for brands who want to be recommended, and for builders who want their AI to recommend, transact, and earn.
What Is Agentic Commerce? A Plain-English Guide
The complete primer: how AI assistants find, compare, and buy products inside the chat, why it is growing fast, and what it means for brands and developers.
Read the guideWhy ChatGPT Doesn't Recommend Your Products
How ChatGPT actually picks products, the data gaps that keep you invisible, and a checklist to fix them.
For DevelopersChoosing a Commerce API for Your AI Agent
What an agent needs that classic ecommerce APIs don't give you, and how to evaluate the options.
For DevelopersWhat Is a Shopping MCP Server?
Commerce tools for AI agents: search, cart, and checkout, and why MCP beats scraping or affiliate feeds.
For brands
AEO for Ecommerce: Become the Answer AI Gives
Answer engine optimization explained, plus a step-by-step playbook for a D2C brand.
GEOGEO: The Generative Engine Optimization Guide
How generative engines choose what to cite and recommend, and the tactics that earn it.
PlaybookHow to Sell on ChatGPT: A Brand's Guide
What it takes to show up and sell inside ChatGPT, from feed to in-chat checkout.
ChannelsGet Recommended by Perplexity and Google AI Mode
How these surfaces pick products, and how to earn citations and placements.
DataProduct Feed Optimization for AI Search
Why AI needs 15 to 40 fields per SKU, and how to keep feeds current as specs change weekly.
MeasurementAI Visibility: Measure Your Share of Voice
The three metrics that tell you whether AI recommends your brand, and how to act on the gaps.
ProtocolsOpenAI's Agentic Commerce Protocol (ACP), Explained
What ACP is, what it covers, and what a merchant needs to participate.
ProtocolsGoogle's Universal Commerce Protocol (UCP), Explained
How UCP brings commerce to Gemini and AI Mode, and what it means for your feeds.
ChannelsWhatsApp AI Storefronts: Sell in the Chat
Why the redirect is killing your WhatsApp commerce, and what the agentic version looks like.
For developers
What Is a Shopping MCP Server?
Commerce tools for AI agents: search, cart, checkout, and why MCP beats scraping or affiliate feeds.
MonetizationHow to Monetize Your AI Agent
Commerce as the native business model, without ruining your product with banner ads.
CheckoutAdd Native Checkout to Your AI App
Why redirects kill conversion in chat, and what a great in-conversation purchase looks like.